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The Alternative Mason | Season 2 | Episode 8 | Real Estate and Commercial Investment in Crisis Markets with Greg Friedman

  • Writer: Brittany Mason
    Brittany Mason
  • Jun 11, 2025
  • 1 min read

Greg Friedman has a financial journey that starts in his early childhood, investing his birthday money, and has brought him to launching Peachtree Group in 2007. In this episode, he explains what he calls the Mispriced Risk Business and how he’s overseen $11 billion in real estate investments.

Key takeaways:

  • Greg’s first memories and how they shaped his entrepreneurial mindset.

  • The difference between happiness and fulfillment.

  • Mispriced risk and how to make money out of it.

  • The importance of relationships for any business.

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