⚽ The FIFA World Cup isn't just the world's biggest sporting event—it's one of the most powerful economic engines in global sports.
On this episode of Franchise Value, host Todd M. Schoenberger welcomes Shana Orczyk Sissel, CEO & Founder of Banrion Capital Management and author of Tough Minded, for an in-depth look at the business of soccer and why the World Cup is transforming the economics of sports.
Shana explains why FIFA's global reach continues to dwarf nearly every other sporting event, discusses television audiences approaching 70 million viewers, and examines how host cities benefit—and sometimes struggle—with the enormous financial demands of staging World Cup matches.
The conversation also explores the future of youth soccer in America, the rising cost of participation driven by private equity-backed club programs, and why improving player development may be the key to making soccer a lasting force in the U.S.
Todd and Shana also weigh in on the latest sports business headlines, including ESPN's recent layoffs following the NFL Network integration and the SEC's proposal regarding the NCAA's evolving governance, transfer portal, and NIL landscape.
The World Cup's multi-billion-dollar economic impact
Television ratings and FIFA's global audience
Why the World Cup is a financial powerhouse
The business of youth soccer in America
How private equity has changed youth sports
Why soccer remains difficult to grow in the United States
Building future American soccer stars
ESPN layoffs and the future of sports media
SEC, NCAA, NIL, and the transfer portal
The financial realities of hosting major sporting events
What comes next for soccer's growth in America
Whether you're a sports fan, investor, or business leader, this episode reveals how the world's biggest sporting event is reshaping media, communities, youth development, and the future of sports economics.
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