CrossCheck Media
Nov 17, 2025
Billionaires aren’t chasing yachts or rare art anymore. The new ultimate trophy is owning a sports team. In this episode of The Money Path, Todd M. Schoenberger sits down with Shana Sissel, the “Queen of Alternatives” and CEO of Banrion Capital Management, to uncover why professional sports franchises have become one of the fastest growing alternative assets for the ultra wealthy. 🏟️💰 Shana explains how teams deliver predictable cash flow, massive long-term appreciation, and unmatched cultural influence. She also reveals how new league rules have opened the door to private equity, reshaping who can own a piece of the sports world. In this episode, you’ll learn:
Why billionaires are shifting from luxury assets to sports ownership 🏦
How team valuations keep rising even during market volatility 📈
Why sports franchises outperform traditional trophy assets 💼
How stadiums like Fenway Park and Wrigley Field became real estate ecosystems 🏟️
The growing power of media rights and licensing revenue 🎥
How family offices now control 20 percent of team stakes 📊
What private equity can and cannot own in pro and college sports 🧩
The real difference between naming rights, media ownership, and true equity 📝
Why a single controlling owner is still required in every franchise 🔍
How regulatory changes accelerated PE’s rise in sports investing ⚖️
This episode is a must-watch if you want to understand why sports teams are becoming one of the most desirable long-term investment opportunities on the planet.