Welcome to the debut episode of Franchise Value—the newest original series on Biz Talk Today TV, where sports meets capital.

Hosted by Todd M. Schoenberger and featuring Shana Sissel, CEO & Founder of Banrion Capital Management and author of Tough Minded, Franchise Value explores the business decisions driving the world's most valuable sports assets.

In this premiere episode, Todd and Shana break down one of the biggest stories in professional basketball—the blockbuster Boston Celtics trade involving Jaylen Brown—and explain why the move was driven more by basketball strategy than financial engineering.

The conversation also takes viewers inside the rapidly growing role of private equity in professional sports, the economics behind soaring franchise valuations, and why streaming has permanently transformed the value of sports media rights.

Shana explains why private equity firms are investing billions into sports while remaining limited in operational control, how leagues generate long-term enterprise value through ticket sales, sponsorships, licensing, and regional media rights, and why winning championships still delivers the greatest return on investment.

Plus, why the WNBA may represent one of the most compelling growth opportunities in all of professional sports.

🏀 Was the Celtics' Jaylen Brown trade about basketball—or business?

💰 How private equity is reshaping sports ownership

📈 Why franchise values continue reaching record highs

📺 The streaming battle fueling higher media rights

🏆 Why winning championships creates lasting enterprise value

🌟 Why the WNBA may be the next great sports investment opportunity

Whether you're an investor, sports fan, business executive, or simply curious about the economics behind billion-dollar franchises, Franchise Value is your weekly destination for understanding where sports and capital intersect.