Inside the New Game of Wealth: Alternative Investments and the Business of Sports with Shana Sissel

In this exciting episode of The Money Path, host Todd M. Schoenberger sits down with Shana Sissel, CEO of Banríon Capital Management, to explore how alternative investments are redefining the modern wealth game, from private equity and sports ownership to leveraged ETFs and crypto. 🏦⚾

Shana dives deep into: 

✅ The rise of sports as an asset class and how live events remain prime investment territory ✅ How private credit and sports media rights are attracting institutional capital

✅ The mechanics and risk-reward dynamics of leveraged ETFs 

✅ Why diversification and return stacking are key to portfolio resilience

✅ How digital transformation and fan engagement drive long-term sports valuations

If you’re curious about the intersection of finance, sports economics, and innovation, this episode delivers the insights you need to think beyond traditional markets.