Cricket is the second-most popular sport in the world. Private equity wants in.

In a recent conversation with Palash Ghosh at Pensions & Investments, CEO Shana Sissel, weighed in on the appetite for private equity investment in cricket. She noted there may be more value for investors in cricket rather than buying a stake in the NFL, saying, “I think the more esoteric sporting leagues...might be more appealing to American investors because they may be more likely to generate more handsome returns.”

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