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Cricket is the second-most popular sport in the world. Private equity wants in.

In a recent conversation with Palash Ghosh at Pensions & Investments, CEO Shana Sissel, weighed in on the appetite for private equity investment in cricket. She noted there may be more value for investors in cricket rather than buying a stake in the NFL, saying, “I think the more esoteric sporting leagues...might be more appealing to American investors because they may be more likely to generate more handsome returns.”


Full Article Here: Cricket is the second-most popular sport in the world. Private equity wants in.

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